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Skip-the-ticketing-line World of Coca-Cola self-guided tour

121 Baker Street Northwest, Atlanta, GA, USA
Sightseeing & traditions
Indoor activities
Attractions & guided tours
Excursions & day trips


Taste over 100 drinks from around the world in the Taste It! Beverage Lounge at the World of Coca-Cola. Book now on Musement! Read More

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Brief Info

Tour Duration

Provided by

World of Coca-Cola


Experience the history of the world's most famous beverage brand at the dynamic, multimedia home of the more than 130-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience and tempt your taste buds with more than 100 beverages from around the world. Inside, you'll find there's a secret recipe to everything Coca Cola does.Your nose will be your guide in the brand new Scent Discovery exhibit at The World of Coca-Cola. In this exciting experience, a Coca-Cola Ambassador will lead your small group to guess the origin of a variety of scents. Your guide will also educate you on the anatomy of smell – from reception to perception – and help you determine which aroma profiles and Coca-Cola beverages may be your new favorites! Make plans to visit the World of Coca-Cola in Atlanta, Georgia at Pemberton Place® to discover it all for yourself.

Important Information


  • Monday - Thursday: 10.00am – 3.00pm (last entry is 2.45pm)
  • Fridays: 10.00 am – 5.00pm (last arrival is 4.45pm)
  • Saturday and Sunday: 9.00am – 5.00pm (last entry is 4.45pm)
  • Blackout dates: Thanksgiving, Christmas
  • Blackout dates, delayed openings, and early closures are subject to change, please visit the venue site for current hours of operation

Departure point

Please present your ticket at the red entry arch adjacent to the ticketing window upon arrival. Tickets may be printed or shown on a smartphone device as long as the barcode is visible.

Reduced price info

  • Child (ages 3-12)
  • Infant (ages 0-2): free admission
  • Senior (ages 65+)


Barcoded admission ticket allowing you to skip the ticketing window line and proceed directly to the main entry line. Tasting of 100 international and domestic Coca-Cola beverages




Skip the ticketing window line and proceed directly to the main entry line. Explore the myths and legends around the secret formula for Coca-Cola in the Vault of the Secret Formula. Taste over 100 drinks from around the world in the Taste It! Beverage Lounge. Make memories with friends and take selfies with the Coca-Cola Polar Bear

Voucher type


Important info

  • Your ticket will allow you to skip the ticketing window line and proceed directly to the main entry line
  • The health and safety of employees and guests of World of Coca-Cola is a top priority, and operations have been adjusted in compliance with guidelines from health and government authorities
  • Capacity reduced/controlled to minimize guests’ time in queues and to promote social distancing
  • In accordance with CDC guidelines, face coverings are no longer required for fully vaccinated guests. Non-vaccinated guests over the age of 2 must wear a face covering at all times. Social distancing is encouraged
  • Enhanced cleaning routines throughout the attraction
  • Floor decals and signage used to promote social distancing
  • Physical contact reduced during transactions
  • Coca-Cola Polar Bear experience adjusted to meet social distancing guidelines
  • Taste It! sampling experience altered to comply with FDA guidelines regarding self-serve beverages
  • Guests over the age of 2 must wear face coverings (regardless of vaccination status)
  • An inherent risk of exposure to COVID-19 exists in public spaces where people are present. According to the Centers for Disease Control and Prevention, COVID-19 is an extremely contagious disease that can lead to severe illness and death, particularly for people with underlying medical conditions and senior citizens. Guests should evaluate their risk in determining whether to visit. By visiting the World of Coca-Cola, you voluntarily assume all risks related to exposure to COVID-19
  • Parking is available at World of Coca‑Cola parking garage for a fee of 12 USD plus local taxes per vehicle for 0-4 hours or 17 USD plus local taxes per vehicle for 4+ hours
  • Powerchairs and mobility scooters are welcome. During peak attendance times, conventional wheelchairs are encouraged
  • Baby strollers are welcome and single strollers are recommended due to high traffic during peak attendance times
  • Pets are not allowed. Only guide dogs for the blind, service dogs for people with disabilities or working dogs in training are allowed inside the attraction
  • There is no coat or luggage check
  • Multiple language versions of World of Coca‑Cola Guide Map are available at the Guest Services Desk in the Lobby
  • Toddlers (ages 2 or younger) get in free with an adult ticket
  • Operating hours are subject to change. Please visit World of Coca Cola's website and be sure to enter before the Last Ticket Sold/Entry Time on the date of your visit

Terms and conditions

Cancellation policy

You can cancel your tour until a day before your travel date

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